She Sold Senior Living for Three Decades. Now She’s Moving…
When Carol Roycroft joined the team at United Methodist Retirement Homes in 1988, Croasdaile Village was only a vision that was still 11 years and a lot of planning away from becoming a reality. The community, which officially opened its doors to area seniors in 1999, has never seen a day without Roycroft leading the sales and marketing team. In a few months’ time, that will all change. Roycroft is hanging up her senior living tool belt, but residents who’ve grown to know her well won’t have to worry about missing her. She’s moving in!
“I’ve watched our residents, including my own parents, live life to the fullest here at Croasdaile Village,” Roycroft said. “Now – I’m truly looking forward to the activities, amenities, fine dining options and fun that I’ve had the pleasure of marketing for many years.”
A former entrepreneur who managed a motel, a Hallmark shop and a restaurant with her late husband, Roycroft had already established her business acumen before venturing into the field of senior living. During her tenure, Croasdaile Village has grown into the premier senior living community in the area, currently undergoing a $70 million expansion. It includes the construction of 34 new cottage homes and 24 new park homes, ranging from 1400 to 1938 square feet, as well as a physical and occupational therapy building, a modern wellness center and new dining venues. Roycroft’s talents have kept the community completely full, with more than 700 seniors on the wait list as the expansion continues.