About Our Not-For-Profit Life Plan Community
Croasdaile Village is a Life Plan Community in Durham, NC. We offer senior adults an independent lifestyle, services, and amenities that make life easier and more enjoyable, and a continuum of care that addresses the needs of residents as they grow older.
Founded by The United Methodist Retirement Homes, Croasdaile Village opened its doors in 1999 as a faith-based senior living community. As a not-for-profit retirement community, our focus is solely on improving the quality of life for residents.
To provide a lifestyle of wellness and overall enrichment, with access to long-term care for a diverse population of senior adults.
The United Methodist Retirement Homes, Inc. will be the provider of choice for retirement living and continuing care services in North Carolina.
We will provide services to a diverse population, in a welcoming environment in an environment that exudes compassion, respect and dignity for all.
To achieve our mission and vision, we will engage in practices that are of the highest ethical standards guided by Christian principles in our decision-making.
We will manage our financial resources in a manner that enhances our services, continues growth, and maintains appropriate reserves. Our goals are twofold: to enhance the lives of those we serve and ensure the long-term viability of The United Methodist Retirement Homes, Inc.
We will provide benevolent care to community residents as needed and resources allow.
We will recruit, develop and support competent and caring individuals who are committed to our mission.
Quality Assurance & Performance Improvement
We will offer programs and services that are based on the best practices to foster positive wellness, happiness, security, and health.
We will govern the organization in a diligent and ethical manner and hold ourselves accountable to the public and those we serve. We will be accountable for our performance to those we serve and to the general public through detailed disclosure statements.
Community Involvement/ Collaboration
We will engage with other related organizations to deliver services to seniors within our communities and surrounding areas.
We will cooperate, as our resources allow, with educational activities that further the careers of students in senior wellness, health care and related fields.
Experience you can count on.
Croasdaile Village is managed by Life Care Services®, An LCS® Company. The second-largest manager of senior living communities in the nation, Life Care Services brings passion, expertise and decades of experience to the table.
Meet our team.
Our management team is fully committed to fulfilling our mission. We’re accountable to those we serve and hold monthly meetings with the Resident Council to facilitate communication among residents, administration and the Board of Trustees.
Heather has been with United Methodist Retirement Homes, Inc. for more than 20 years. She served as the nursing home administrator at Croasdaile Village for seven years prior to becoming associate executive director in 2008. She then assumed the executive director position in December of 2020. She holds a Bachelor of Science in business management. Heather has been in the healthcare field for 19 years and is licensed as a nursing home administrator and assisted living administrator in the state of North Carolina. She has received the LeadingAge designation as Certified Aging Services Professional, and is a certified preceptor for both Nursing Home and Assisted Living Administrators.
Heather currently serves on the North Carolina Health Care Facilities Association’s Provider Relations Committee. She also represents providers on the Division of Health Services’ Informal Dispute Resolution panel. Heather is the past chairperson and current member of the NC Coalition for Long-Term Care Enhancements, served as a member of the LeadingAge North Carolina’s Education Committee for four years, and served on Life Care Services’ national culture change committee
Rebecca Marion, Associate Executive Director, joined the Croasdaile team in 2011 as Administrator in Training to obtain her license in Nursing Home Administration. Rebecca has 14 years of experience in long term care as a Certified Nursing Assistant (5 years), Home Care Administrator (2 years), and Nursing Home Administrator (8 years). She is certified as a preceptor for Nursing Home Administrators in the state of North Carolina. She was promoted to Associate Executive Director in December 2020. She currently oversees the community’s healthcare services (nursing home, assisted living, memory support, home care, navigation, clinic), environmental services, and the community’s wellness program. Rebecca is married and has a daughter. She enjoys spending time with her family and find new ways to grow personally and professionally.
Josh graduated from NC State with a degree in business management and a concentration in finance. After working in the Croasdaile Village business office, he left to pursue a job opportunity in his hometown of Roxboro, NC. Josh eventually made his way back to long-term care services at a CCRC in Chapel Hill before coming to Croasdaile Village as Home Care Director. Josh is excited about his new position and looks forward to using his education and passion for numbers to lead the accounting office into the future of an expanding village of 750 residents.
Rev. Laurie Hays-Coffman, director of chaplaincy services, is an ordained elder in the NC Conference of the United Methodist Church. Her focus at Croasdaile Village is on quality worship leadership; inspirational preaching; creative and engaging group learning opportunities; compassionate pastoral care; and relevant spiritual nurturing for all residents, their families, and caregivers. She mentors students from her alma mater, Duke Divinity School. These students come to our campus as part of their practical theological training. Rev. Coffman joined the Croasdaile Village family in February 2012. She served as pastor of a local United Methodist Church. A native Texan, Laurie is married to her college sweetheart. They have three adult children and three adorable grandchildren.
Wanda has been with Croasdaile Village since 2018, when she moved here from New York City with her husband and son. She holds a bachelor’s degree in business administration with a minor in marketing, and has been in the long-term and skilled nursing industry with Morrison Living since 2008.
Craig brings more than 25 years of nonprofit leadership experience and a personal history with our United Methodist Retirement Homes here in Durham.
Craig is a graduate of Campbell University with a BA in Mass Communications. He also completed an executive education program in marketing and public relations at Kenan-Flagler Business School at the University of North Carolina-Chapel Hill.
Craigs career includes working in the Corporate Communications and Community Relations Department at Carolina Power and Light (now Duke Energy), ran the North Carolina National Guard Association, served as State Director for Mothers Against Drunk Driving and managed two Chambers of Commerce.
He’s also served as a lobbyist at the State and National level for organizations he has served.
Three of Craig’s grandparents were residents of the United Methodist Retirement Homes in Durham.
Kimberly Broucksou came to Croasdaile in 2018 as the Director of the Navigation Department. In 2021 she also took on the role of the Director of the Croasdaile Village Home Care. She now oversees the over 75 certified nursing aides as well as 2 master’s level social worker and support staff. The combination of Home Care and Navigation allows Kim to help residents leverage both internal and external resources to support their aging journey here at Croasdaile.
Kim has over 20 years’ experience in long-term care, having worked for hospice, free-standing nursing homes, nonprofit volunteer agencies, and over 12 years at another local CCRC. She spent several years focusing on understanding cognitive changes and supporting caregivers with this challenge. Each of these experiences has allowed Kim to better understand what it takes to help an elder and their family through the journey of later life. Kim has a Master of Social Work and a Master of Public Administration from West Virginia University. She also obtained a nursing home administrator’s license in 2016.
Kim lives in Hillsborough with her husband and two daughters and many four-legged critters. She enjoys the outdoors, quilting, exercising and her job.
Kizzy has served as the director of human resources since June 2016. She began her career with Croasdaile Village in the Ambulatory Care Clinic as the medical office coordinator. She transferred to the Human Resources department in 2008, where she served 18 months as the HR assistant and then as the HR generalist, before accepting the director’s position. She holds a BA in business administration with a minor in human resources management. Kizzy loves working with the residents and team.
She is the mother of two, enjoys traveling, experimenting with a variety of foods, and learning new experiences. Kizzy loves the Steve Jobs quote: “The only way to do great work is to love what you do.”
James oversees the maintenance of almost one million square feet of facilities on the 100 acres that comprise Croasdaile Village. He enjoys meeting residents’ needs and feels that he’s truly found his calling in working with senior adults.
He was hired in 2001 to serve as a maintenance technician at Croasdaile Village. James earned a promotion to support services manager in 2005 and was promoted to plant operations director in 2006. Prior to joining the Croasdaile team, James was an HVAC installation technician for 15 years.
James is married with two daughters. In his spare time, he loves to play golf, ride his motorcycle, go camping, and watch both Alabama football and UNC basketball
Patricia Jones has worked in the healthcare field for over 20 years. She started her career in medical research, where she worked with various researchers on grant writing and research studies. She has been with Croasdaile since 2013, serving as the healthcare marketing and admissions coordinator. Patricia states, “I achieve great satisfaction from helping others. Croasdaile Village is like my second home.”
Deon Simpson is the Director of Professional Development and has been with Croasdaile Village since 1999. She holds an MBA with a focus in health care management. As a teenager, Deon started out as a receptionist in the Village commons before transferring to the role of healthcare social worker. She was then promoted to the director position and obtained her assisted living administrator license in 2016. Deon has strong leadership abilities and has a true passion for teaching. She utilizes these skills to educate her teams about methodology for dealing with the challenges associated with health care, Deon quotes Janie Moon, “When your challenges meet your strengths, your work is authentic, purposeful, and not work.”
Deon enjoys traveling and has relatives in South America, Asia, Canada, and West Africa. She lives in southern Durham with her beautiful family.
Lisa joined the Croasdaile marketing team in 1997 to help with presales and move-ins for Croasdaile Village. Lisa cares deeply about her residents and has received national recognition and awards from Life Care Services Marketing and Sales Division.
A graduate of Peace College and the University of North Carolina at Chapel Hill, she holds a Bachelor of Arts in biological sciences and a Bachelor of Science in dental hygiene. Lisa began her career working for the North Carolina Division of Health Services promoting dental health and wellness to local governments, hospitals, nursing homes, schools and the general population. Her love for seniors grew as she worked in public health departments and nursing homes across the counties, encouraging her focus in the long-term care field educating those seeking a secure environment, where all levels of services and care are available.
She is a Chapel Hill native with family roots in the area going back six generations. She and her husband, David, have two adult children and four wonderful grandchildren who are the light of their lives. She enjoys family time, reading, traveling and interior design.
Patty oversees the Environmental Services, Wellness, and Resident Concierge programs. She studied business management at Alamance Community College and received a certificate in non-profit management from Duke University. Patty conducts our new resident orientations, has worked with the Resident Wellness committee to develop the wellness program for Croasdaile, teaches fitness classes, and directs our environmental services department for all areas of the campus.
Philip was reared in White Plains, New York. He and his wife Carol Lynne have been married for over 25 years. They have four adult children: all boys including a set of triplets.
Nobile attended the Westchester County Police Academy. His professional background includes extensive education, training, and experience in all fields of police work (Patrol, Detective Division, Traffic Division Community Policing). After retiring from the White Plains Police Department in January 2010, he began a career with a large New York City private protection agency working with high-end clients including billionaires, movie stars, and designers. In 2014, Philip and his wife moved to Hillsborough, NC.
Originally from Chapel Hill, Chris graduated from East Carolina University with a Bachelor of Science in exercise and sport science with a concentration in health and fitness. He worked as a general manager and personal trainer before returning to school to earn an associate degree in physical therapy.
Chris is an employee of Heritage Healthcare, one of the nation’s top rehabilitation providers. Heritage Healthcare provides all rehabilitation services at Croasdaile Village, and he has been a part of the Croasdaile Village team since 2013. Chris is an avid outdoorsman and loves to spend time in nature when he has the opportunity. He currently lives in Durham with his wife and son.
Erin Fines-Crawford has worked in the field of aging for the last 10 years. She is originally from New Jersey, however, she attended much of her schooling in South Carolina earning her undergraduate degree in exercise science from the College of Charleston and her master’s in health, exercise and sport science from the Citadel Graduate College. Her current certifications are as a functional aging specialist from the Functional Aging Institute as well as a certified special populations specialist from the National Strength and Conditioning Association.
Erin enjoys exploring the Triangle and its culture as well as travelling to the mountains and coast with her family. She was married 6 years ago to her wife Jessica in the garden of Jess’s childhood home in Pittsboro. They have a 4-year-old daughter named Zinnia as well two dog babies, Marlee and Ziggy. Erin loves all sports and has played on a competitive level in both croquet and rugby. She’s also an avid cook and enjoys tastes from around the world!
Jeff serves as the Director of Information Technology. Jeff is a Durham, NC native who currently lives in Person County (Timberlake) with his wife of 20+ years and three sons.
Jeff’s professional career began in 1994 in the Telecommunications field. In 1996 Jeff began working for Ronco Communications where he was a lead field engineer and project manager for over 20 years. In 2020, Jeff became our Director of IT for Croasdaile Village.
Chris Ratay is the Director of Life Enrichment here at Croasdaile. Chris has been helping to educate older adults on how to age successfully for over a decade with experience of some of the best senior living communities in the Phoenix, AZ areas. He has been privileged to present at conferences across the country such as LeadingAge, ICAA & LCS. Chris has also written numerous articles on active aging topics, created programs designed to improve cognition in older adults that have been utilized at various senior communities and is absolutely ecstatic about improving the lives of his residents! A graduate of UNC-Chapel Hill with a B.A. in Exercise & Sports Science, Chris also is a certified Cognition Stimulation Therapist and a certified Exercise Physiologist through the American College of Sports Medicine.
Chris is a native of Pittsburgh, PA and loves his hometown sports teams as well as competing in Mixed Martial Arts for fun! Chris is engaged to be married in the upcoming year to his beautiful fiancée Ami.
Sanya Alam serves as the Healthcare Administrator. Sanya has been in the Healthcare industry and in Skilled Nursing since 2011. She started out as a Registered Dietitian and got her License as an Administrator in 2014. She recently joined Croasdaile Village and is very excited to be a part of this team.
Sanya moved to North Carolina from Michigan earlier this year with her husband and 3 kids. She enjoys exploring North Carolina, the outdoors and travelling with her family.
Learn more about our not-for-profit, faith-based senior living community. Get in touch.